The Sequence of Creative Sucess Step Four: Productivity (Part Two): Producing Assets that Perform
Productivity is not just about quantity, in creative fields, it’s far more about quality.
In this session, we will explore the value of digital assets and other assets that a creative entrepreneur relies on: technology assets, brand assets, marketing assets, process assets, and IP assets.
You will be given a method for evaluating creative projects and products in advance, and for shaping and balancing them as you create, in order to optimize their potential for creative pleasure and commercial profit.
7pm BST, 2pm EST, 11.30pm IST, 4am (17th Apr) AEST |
