ALLi runs an ongoing campaign to raise the average income for authors and poets through creative business practice, particularly direct sales to readers.
The campaign also lobbies the literary and creative industries to provide more publishing skills' support and education for authors.
What we at ALLi are doing
Knowledge Base: ALLi has a vast knowledge base of high quality guide books, blog posts, podcast episodes and videos on self-publishing. Most of it is free to any author, not just our members. We want to ensure that authors are well-informed on all aspects of their writing business, including future opportunities that may be developing. We're also working hard to ensure that our knowledge base is accessible to all, so that no physical, mental or financial barrier impedes success.
Gathering, Analysing and Sharing Industry Data: For many reasons, it is impossible to pinpoint exactly how large the self-publishing industry is, how fast it is growing, and what factors can contribute to a self-published author's success. Until recently, we have had to rely on anecdotal evidence.
ALLi is currently working with other self-publishing focused organizations to gather and share industry data that can help inform industry development.
More information coming soon: we'll be asking as many authors as possible to help us show what's really happening in self-publishing.
Intellectual Property Rights: The old “choice” between either self-publishing or being published is a false distinction. The focus for an independent author now lies in understanding what it means to own intellectual property rights to creative works, and how to make the most of them. ALLi offers clear information on managing your rights so that you can make the best possible choices for your books.
Campaigning for Relevant Support: We want arts, culture and creative funding bodies to consider how they support authors. Buying writers time to write is great but funding to support the development of publishing skills is an important area to focus on, so that more authors can build financially viable and sustainable publishing businesses.
The Creator Economy is booming: We are shifting towards an era when consumers (in our case readers) want to connect more meaningfully with creators (writers) and at ALLi we are showing authors how to tap into this. From crowdfunding to selling direct from their own websites, there are so many great opportunities already available and ALLi is there to show the way.
How you as an author can work towards greater financial success:
Access our amazing Knowledge Base
We bring you honest, high quality knowledge on all possible aspects of self-publishing.
Podcast with 500+ episodes: Listen to them here
Blog with 3000+ posts: Read them here
YouTube channel with 600+ videos: View them here
Self-Publishing 3.0: a guide to exciting times for authors
In this era of author enterprise, writers are moving beyond exclusively signing all rights to a single 3rd-party publisher, or exclusively self-publishing with one platform or service, into true creative and commercial independence. This short book outlines both the concept and campaign and aims to explain to self-publishing authors why Self-Publishing 3.0 is important, the tools and techniques driving this trend, and how to take part in this movement that is enabling authors in more number than ever before to earn a living from writing and publishing books.
The Creator Economy: looking ahead
These days, the creative industries, including publishing, are all abuzz about “the creator economy”. But what does it mean for indie authors? How much is hype and how much is true opportunity? How do we integrate alternative sources of income with writing and publishing books? In short: how do indie authors give ourselves the best chance of success in the creator economy?
Read this insightful post by Orna Ross, founder-Director of ALLi
Understanding your Rights
The rights world is a complex mix of formats, platforms, apps, territories and terms. This book shows you how to approach rights buyers, what they’re looking for, and what to expect when discussing the license or ‘sale of rights’ for your book. You’ll learn how to pitch, negotiate and close a deal, and how to work with literary agents and global publishing companies.
The Author Estate Handbook: making money 70 years after your death!
Your books will still be in copyright (and therefore can be making money) for up to 70 years after your death. This means you could be leaving behind a very valuable estate… but who will be looking after it and/or benefitting from it? There are plenty of horror stories of authors who failed to specify what would happen to their literary estate and left their loved ones squabbling. Use this great book to plan your estate properly and make sure that doesn't happen to you.
The Author Heir Handbook: looking after a legacy
While you're putting in the work to leave a well-managed literary estate (see above), give your heirs a chance to understand what will be required of them. First step: set up an easy-to-access copy of this great book.
Author members: available in the Member Zone.
Non members: available for purchase in our bookshop.
Use our badge to show you sell books direct to readers
Selling direct is becoming more popular as readers get used to buying direct from creators. Encourage them to buy from your own author website by using our ‘buy direct' badge. Select a size below and copy the code to embed in your site.
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Coming soon: Use and share our guide on how to publish for free.
Not everyone has the money upfront to invest in things ALLi usually recommends, such as working with an editor and having a professional designer create your book cover. Our brief guide shows you how to self-publish and begin marketing for free, but also offers advice on where to spend money as soon as you have some to spare, to develop your writing craft and publishing craft, both necessary to profitable publishing. Please share this guide everywhere it might be useful.
Tell other Writing Organizations about ALLi
Do share information about our Organization Membership with other writing organizations (perhaps where you have membership) who may wish to collaborate with us, benefitting from our expertise in self-publishing for their own members, while they focus on, e.g., genre or location. In this way more authors can make well-informed choices about their publishing options.
No author should feel that they cannot write or publish due to safety concerns. Sadly, some authors do feel unsafe and we want to help. Please download, read and implement our brief guide to author safety. Do share this information to your author contacts.
Here's a brief info sheet, guide coming soon.
Join our Campaigners mailing list
Add your name and email to our Campaigners mailing list. From time to time we will ask you if you can help us open up new doors for indie authors, perhaps by sending an email to ask an organization to open up and include indies (we'll give you a template to follow!) or identifying areas you'd like us to target next. We won't ask for anything onerous, but there is power in numbers!