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Self-Publishing 3.0

Self-publishing 3.0 is both a concept and a campaign. The concept is that digital technology gives any author (who has acquired the necessary writing and publishing skills) the means to increase their income through building a sustainable and scalable author business.

The campaign aims to raise the average income for authors and poets through enterprise education and author empowerment. We lobby the literary and creative industries in seven global territories and advocate for true independence for authors.

The History of Self-Publishing 3.0

Self-Publishing 1.0 began in the 1990s with desktop publishing and print-on-demand technology.

Self-Publishing 2.0 kicked off with the Kindle in 2008, and quickly saw the rise of digital publishing, reading and listening to e-books and audiobooks, together with online bookstores and book distribution.

Self-publishing 3.0 sees authors emerging with independent publishing businesses, owning and trading in their own intellectual property on a non-exclusive basis.

This era is powered by four drivers for authors: direct sales, wide publishing, selective rights licensing, and author collaboration.

Author Empowerment and Independence

True independence for authors is both creative and commercial and very possible today.

Being an “indie” author means owning a successful writing and publishing business that is not dependent on any single outlet–be that exclusively signing all rights to one trade publisher, or exclusively self-publishing with one platform or service.

Instead, authors rely on independent enterprise, empowered negotiation, informed decisions, and author collaboration.

This puts the author's own transactional website at the heart of a safe, sustainable, and scalable global digital business that self-publishes wide and selectively licenses rights.

Learn more about Self-Publishing 3.0

Self-Publishing 3.0 Campaign Guidebook

Members: Download a printable edition in the Member Zone

Non-members: Purchase a copy from our Self-Publishing Advice Centre Shop.

Badges for your Website

Encourage your readers to buy directly from you by downloading our “Buy Direct” badges

Select a size below and copy the code to embed in your site:

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