Navigate / search

Self-Publishing 3.0

Self-Publishing 3.0

Self-publishing 3.0 (#selfpub3.0) is both a concept and a campaign.

The concept is simple: Digital technology enables viable creative businesses to be built by authors to scale, and in great number, for the first time in history.
The #selfpub3.0 campaign is less simple and more profound. It’s about all the ways that we can promote and enable true author independence. It has the potential to truly revolutionise publishing and make it an author-led industry. It’s about promoting and enabling author independence—not from trade, or traditional, publishers, but for authors.

What Is Self-Publishing 3.0?

Consumer trends like the rise of personal branding, mindful consumption, and mobile phone reading are combining with digital publishing tech to create more favourable conditions than ever before for author-businesses,” says ALLi founder and director Orna Ross in a press release about the white paper. “But only authors who have developed an independent, creative and empowered mindset, who understand the value of their intellectual property, can benefit from these opportunities.”

  • Self-Publishing 1.0 began in the 1990s with desktop publishing and print-on-demand technology.
  • Self-Publishing 2.0 kicked off with the Kindle in 2008, and quickly saw the rise of e-books, e-readers and online bookstores.
  • Self-publishing 3.0 is author-publishers building sustainable enterprises, including direct sales, subscription models, crowdsourced patronage and other income streams.

This means putting our own author websites at the hub of a successful publishing and media enterprise.

Mostly, #selfpub3.0 is about the mindset shift needed to take control of your author business rather than putting all your intellectual property, you most valuable creative asset, into a business owned by another.

#selfpub3.0 encourages authors to ensure we have a diversity of earning streams through our own websites, which become the hub of our successful publishing and media enterprises. Income streams might include direct sales, subscription models, crowdsourced patronage, wide distribution models and other income streams like online teaching and affiliate income. It also means using retailers and other services to distribute our books as widely as possible, in as many formats as possible.

Self-Publishing 3.0 Campaign

As part of ALLi’s Self-publishing 3.0 campaign, we have produced two badges for you to use.

  • One is designed for you to use on your own website, to encourage readers to buy directly from you and support you in other ways.
  • The second is for you to offer to readers, booksellers, and anyone who would like to demonstrate their support for indie authors.

Making these badges available is just one of many actions ALLi is taking as part of our Self-publishing 3.0 campaign, which we hope will raise awareness of the expanding opportunities for authors to earn a living from their writing and associated activities.

And help create a more informed conversation about the indie author experience among influencers in the publishing and bookselling industries.

Below you can get the code to embed these logos onto your sites.

LEARN MORE about Self-Publishing 3.0:

  • Read ALLi’s Self-Publishing 3.0 White Paper (coming soon)
  • Listen to these podcast episodes:

 

 


BADGE TO OFFER YOUR READERS: I Support Indie Authors – Small

I Support Indie Authors

– Use the following code to embed in your site:

<a href="https://www.allianceindependentauthors.org/self-publishing-3-0/"><img class="aligncenter wp-image-5811 size-full" src="https://www.allianceindependentauthors.org/wp-content/uploads/2018/06/ALLi-Badge-3.0-Reader-Badge.jpg" alt="I Support Indie Authors" width="300" height="300" /></a>

 


BADGE TO OFFER YOUR READERS: I Support Indie Authors – Large

I Support Indie Authors

– Use the following code to embed in your site:

<a href="https://www.allianceindependentauthors.org/self-publishing-3-0/"><img class="aligncenter wp-image-5811 size-large" src="https://www.allianceindependentauthors.org/wp-content/uploads/2018/06/ALLi-Badge-3.0-Reader-Badge-1024x1024.jpg" alt="I Support Indie Authors" width="1024" height="1024" /></a>

BADGE FOR YOUR OWN WEBITE: Support an Indie Author – Small

Support an Indie Author

– Use the following code to embed in your site:

<a href="https://www.allianceindependentauthors.org/self-publishing-3-0/"><img class="aligncenter wp-image-5813 size-medium" src="https://www.allianceindependentauthors.org/wp-content/uploads/2018/06/Writer-ALLi-Badge-3.0-300x300.jpg" alt="Support an Indie Author" width="300" height="300" /></a>

BADGE FOR YOUR OWN WEBITE: Support an Indie Author – Large

Support an Indie Author

– Use the following code to embed in your site:

<a href="https://www.allianceindependentauthors.org/self-publishing-3-0/"><img class="aligncenter wp-image-5813 size-medium" src="https://www.allianceindependentauthors.org/wp-content/uploads/2018/06/Writer-ALLi-Badge-3.0-300x300.jpg" alt="Support an Indie Author" width="1024" height="1024" /></a>