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Self-Publishing 3.0

Self-Publishing 3.0

Self-publishing 3.0 (#selfpub3.0) is both a concept and a campaign.

  • The Self-publishing 3.0 concept is simple: For the first time in history, any author who has acquired the necessary skills can use technology to build a sustainable and scaleable creative business.

When authors self-publish, they move from being freelance content providers for publishing and media corporations to being publishing businesses themselves.

Availing of all the opportunities afforded by digital publishing has the potential to deliver true creative and commercial independence to authors.

It could also revolutionize the books trade, making publishing an author-led industry.

  • The Self-publishing 3.0 campaign aims to ensure that authors know their options and receive the training and support they need from governments and creative industry bodies.
  • It’s about promoting and enabling author independence—not so much from old models as by and for authors.
  • Its aim is to ensure that authors have what they need to build true author independence. An enterprise that does not depend on any one outlet, be that a single trade publisher or single self-publishing service, but rather on the author’s ability to write and publish well enough to reach a sufficient cohort of readers to earn a living from writing books and/or associated activities.

What Is Self-Publishing 3.0?

  • Self-Publishing 1.0 began in the 1990s with desktop publishing and print-on-demand technology.
  • Self-Publishing 2.0 kicked off with the Kindle in 2008, and quickly saw the rise of e-books, e-readers and online bookstores.
  • Self-publishing 3.0 is author-publishers building sustainable enterprises, including direct sales, subscription models, crowdsourced patronage and other income streams.

“We are in the middle of a wonderful confluence of conditions for authors,” says ALLi founder and director Orna Ross in a press release about the white paper. “As well as digital publishing technology and global reader markets, we have consumer trends like the rise of personal branding, mindful consumption and mobile phone reading. All this is creating more favorable conditions for authors than we have ever seen before.

But only authors who have developed an independent, creatively-empowered mindset, and who appreciate the value of their intellectual property, can benefit from these opportunities.”

#selfpub3.0 is about the mindset shift needed to take control of our author businesses rather than putting all our intellectual property, our most valuable creative asset, into a business that is owned by another.

For some of us, it’s about stepping up to the realization that we are in business, that we have been since the day we first sold a book on any online platform.

For all of us, it means owning our own e-commerce author websites and putting them at the hub of our successful publishing and media enterprises, while also using online retailers, other publishers and publishing services to distribute our books as widely as possible, in as many formats as possible.

#selfpub3.0 sees trade publishing as an author service, one among many available to us. An independent author sits down to a publishing offer with an informed and empowered mindset, expecting a partnership of equals that will be reflected in the publishing contract.

#selfpub3.0 encourages authors to ensure we have a diversity of income streams, which might include direct sales, subscription models, crowdsourced patronage, “wide” (rather than single-outlet) distribution, and income from other activities like online teaching and affiliate income.

#selfpub3.0 encourages self-publishing authors to “go wide” (use a variety of self-publishing services) and sell direct through their own websites also.

Self-Publishing 3.0 Campaign

As part of ALLi’s Self-publishing 3.0 campaign, we have produced two badges for you to use.

  • One is designed for you to use on your own website, to encourage readers to buy directly from you and support you in other ways.
  • The second is for you to offer to readers, booksellers, and anyone who would like to demonstrate their support for indie authors.

Making these badges available is just one of many actions ALLi is taking as part of our Self-publishing 3.0 campaign, which we hope will raise awareness of the expanding opportunities for authors to earn a living from their writing and associated activities.

And help create a more informed conversation about the indie author experience among influencers in the publishing and bookselling industries.

Below you can get the code to embed these logos onto your sites.

LEARN MORE about Self-Publishing 3.0:

 

 


BADGE TO OFFER YOUR READERS: I Support Indie Authors – Small

I Support Indie Authors

– Use the following code to embed in your site:

<a href="https://www.allianceindependentauthors.org/self-publishing-3-0/"><img class="aligncenter wp-image-5811 size-full" src="https://www.allianceindependentauthors.org/wp-content/uploads/2018/06/ALLi-Badge-3.0-Reader-Badge.jpg" alt="I Support Indie Authors" width="300" height="300" /></a>

 


BADGE TO OFFER YOUR READERS: I Support Indie Authors – Large

I Support Indie Authors

– Use the following code to embed in your site:

<a href="https://www.allianceindependentauthors.org/self-publishing-3-0/"><img class="aligncenter wp-image-5811 size-large" src="https://www.allianceindependentauthors.org/wp-content/uploads/2018/06/ALLi-Badge-3.0-Reader-Badge-1024x1024.jpg" alt="I Support Indie Authors" width="1024" height="1024" /></a>

BADGE FOR YOUR OWN WEBITE: Support an Indie Author – Small

Support an Indie Author

– Use the following code to embed in your site:

<a href="https://www.allianceindependentauthors.org/self-publishing-3-0/"><img class="aligncenter wp-image-5813 size-medium" src="https://www.allianceindependentauthors.org/wp-content/uploads/2018/06/Writer-ALLi-Badge-3.0-300x300.jpg" alt="Support an Indie Author" width="300" height="300" /></a>

BADGE FOR YOUR OWN WEBITE: Support an Indie Author – Large

Support an Indie Author

– Use the following code to embed in your site:

<a href="https://www.allianceindependentauthors.org/self-publishing-3-0/"><img class="aligncenter wp-image-5813 size-medium" src="https://www.allianceindependentauthors.org/wp-content/uploads/2018/06/Writer-ALLi-Badge-3.0-300x300.jpg" alt="Support an Indie Author" width="1024" height="1024" /></a>