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What is ALLi?


Our Organisation

ALLi, the Alliance of Independent Authors, is a non-profit professional association for authors who self-publish.

Our alliance offers connection and collaboration, advice and education, advocacy and representation to writers who want to self-publish well.

ALLi’s mission is ethics and excellence in self-publishing. Our motto is Working together to help each other.

Oh, and our name is pronounced “ally” (al-eye not al-ee) because we are your self-publishing ally!

Founded by Orna Ross, a trade-published author turned indie, ALLi launched at London Book Fair 2012 and has quickly grown to have thousands of members and followers, all over the world. Our members help each other to publish well and sell books in different territories.

We offer many Member-Only Benefits, including a closed online forum, author guides, seminars and events, a popular blog and author advice centre for the wider indie-author community, and a discounts and deal program for members.

We also run a Watchdog desk, have approved services authors can draw on, and run a variety of campaign that advocate on behalf of self-publishers, everywhere.

Our Members

Our diverse, supportive and friendly community has four membership levels: three for authors, from Associate (planning to self-publish) to Professional (earning a living as an author-publisher); and a Partner Membership for good author services that are willing to be vetted and approved by our Watchdog Desk.

Click here for hundreds of testimonials from our members.

Join Us

If you’re an author who self-publishes or would like to, or an author service willing to go through a vetting process, we’d love you to JOIN US. Together we’re stronger.