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What is ALLi?


Our Organisation

ALLi, the Alliance of Independent Authors, is a non-profit professional association for authors who self-publish.

Our alliance offers connection and collaboration, advice and education, advocacy and representation to writers who want to self-publish well.

MISSION: Ethics and excellence in self-publishing.

MOTTO: Working together to help each other.

Our name is pronounced “ally” (al-eye not al-ee). We are your self-publishing ally and all of us are ALLies together.

Orna Ross

Founded by Orna Ross (left), a trade-published author turned indie, ALLi launched at London Book Fair in 2012 and has quickly grown to have thousands of members and a reach of hundreds of thousands of authors, all over the world.

We offer many Member-Only Benefits, including a closed online forum, discounts and deals, free guidebooks and booklets, seminars and events, contract and legal advice, and more.

We also run a Watchdog desk, a Partner Membership that vets approved self-publishing services and we run a variety of campaigns that advocate on behalf of self-publishers, everywhere.

And, as a reachout services to the wider indie author community, we also run a popular self-publishing advice centre and blog and, three times a year a free online conference, the Indie Author Fringe.

Our Members

Our diverse, supportive and friendly community has four membership levels: three for authors, from Associate (planning to self-publish) to Professional (earning a living as an author-publisher); and a Partner Membership for good author services willing to be vetted and approved by our Watchdog Desk.

Click here for unedited testimonials from our members.

Join Us

If you’re an author who self-publishes or would like to, or an author service willing to go through a vetting process, we’d love you to JOIN US.

Together we’re stronger.