A campaign to encourage and aid the publishing and literary industries to include self-publishing authors in their programs, events, festivals, prizes, lisings and reviews.

The campaign includes guides for different types of organisations, as well as an author guide so they can present their books and themselves professionally within the publishing industry.

A campaign to raise the average income for authors and poets through creative business practice.

The campaign also lobbies the literary and creative industries to provide more publishing and business skills education and advocates for a truly independent self-publishing sector.

A campaign to encourage diversity, accessibility and freedom of expression by bringing self-publishing skills to as many authors as possible around the world and removing physical, mental and financial barriers to the process. 

A code of standards for indie authors and self-publishing services, showing their support for the principle of putting readers first and acting with transparency and courtesy.

Authors display their adherence to this guiding principle through their publishing choices and by displaying ALLi’s “I am an ethical author” badge on their websites. Approved services agree to being vetted by the ALLi watchdog desk.