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Our ALLi Team

Orna Ross | Founder & Director

Orna Ross

In 2011, Orna took her rights back from Penguin to republish her books herself, with the titles and treatment she’d originally wanted for them. She launched ALLi at The London Book Fair 2012.

Orna publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing.

Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”.

Orna blogs regularly on her Author Blog, the Self-Publishing Advice blog and you’ll find her, most days, on Twitter: @ornaross.

“What I love most about ALLi is being in daily connection with such an engaged, talented, forward-thinking group of authors who are changing not only the status of writers within the publishing industry but also, and more importantly, what we read — and how.”

Philip Lynch | Resources Director

Philip Lynch

Philip joined ALLi in 2013, bringing to the organisation 25 years of experience in large multinational environments within the paper industry, where he worked across a variety of managerial roles.

All his previous jobs shared the collaborative and consultative approach he has brought to ALLi. He works closely with Orna on strategy, service provision, financial planning and day-to-day operations.

Philip doesn’t blog for ALLi or any other publication. He doesn’t tweet, Facebook or socialise online either. (Yes, it’s possible!)

“I’m excited to be working in this new arena, where technologies are radically transforming behaviours, ways of working and routes to the reader. It’s a pleasure to be involved in this vibrant community that’s so open to change — and so supportive of each other.”

ALLi’s Team

Debbie Young

Debbie Young
Commissioning Editor. UK Ambassador.


Jay Artale
Communications Manager. Ambassador Liaison.

John Doppler

John Doppler
Services Watchdog. US Ambassador

David Penny Headshot

David Penny
Technical Manager.

Dan Holloway

Dan Holloway
Self-Publishing News Editor.