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Our ALLi Team


Orna Ross | Founder & Director

Orna Ross

In 2011, Orna took her rights back from Penguin to republish her books herself, with the titles and treatment she’d originally wanted for them. She launched ALLi at The London Book Fair 2012.

Orna publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing.

Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”.

Orna blogs regularly on her Author Blog, the Self-Publishing Advice blog and you’ll find her, most days, on Twitter: @ornaross.

“What I love most about ALLi is being in daily connection with such an engaged, talented, forward-thinking group of authors who are changing not only the status of writers within the publishing industry but also, and more importantly, what we read — and how.”

Orna hosts our monthly Advanced Self-publishing Salon broadcast and podcast with Joanna Penn

Philip Lynch | Resources Director

Philip Lynch

Philip joined ALLi in 2013, bringing to the organisation 25 years of experience in large multinational environments within the paper industry, where he worked across a variety of managerial roles.

All his previous jobs shared the collaborative and consultative approach he has brought to ALLi. He works closely with Orna on strategy, service provision, financial planning and day-to-day operations.

Philip doesn’t blog for ALLi or any other publication. He doesn’t tweet, Facebook or socialise online either. (Yes, it’s possible!)

“I’m excited to be working in this new arena, where technologies are radically transforming behaviours, ways of working and routes to the reader. It’s a pleasure to be involved in this vibrant community that’s so open to change — and so supportive of each other.”

ALLi’s Team

Debbie Young | Publications Manager, UK Ambassador

Debbie Young

Debbie joined ALLi in 2012 and has been editing the advice blog since May 2013. She contributes to ALLi’s series of author guidebooks and also writes fiction, self-publishing themed collections of short stories. She is currently working on a series of novels about authors. As ALLi’s UK ambassador, she speaks at author events and literary festivals. She has also founded in her home village the annual Hawkesbury Upton Literature Festival, which features many indie authors.

Website: | Twitter: @DebbieYoungBN | Facebook: Author Debbie Young

“As part of ALLi, I feel at the cutting edge of the brave new world of self-publishing, in the company of focused, energetic, creative and good-hearted writers across the globe. This is an exciting and inspiring combination that will certainly make me a better writer.” Debbie On ALLi

Debbie hosts our monthly Members’ Self-Publishing Q&A broadcast and podcast with David Penny

Howard Lovy | Managing Editor

As a journalist, Howard has always gravitated to independent thinkers. He took this sense of mission to Foreword Reviews, where he was executive editor for 4½ years. There, he guided coverage of independent publishing, focusing on amplifying the voices of publishers and authors representing marginalized communities.

Now, as an independent consultant, Howard helps indie authors and publishers find their voice. He’s been a journalist for more than thirty years, focusing primarily on science, technology, and innovation.

Twitter: @Howard_Lovy | LinkedIn

“What I’ve done all my life is tell stories. True stories. And, to me, there is nothing more worthwhile than helping indie authors leap over the arbitrary roadblocks of traditional publishing to make sure their stories are told. I’m proud to be a part of ALLi’s mission to provide tools for independent publishing.”

Jay Artale | Content Marketing Manager

Jay Artale Headshot

Jay Artale is a project manager specialising in Content Marketing and Social Media Strategy. She also ghostwrites business articles to build brand awareness and increase thought leadership.

Originally from the flat lands and big skies of Norfolk, she spent two decades in Los Angeles before relocating to Bodrum, Turkey. She blogs about her adopted home on her Bodrum Peninsula Travel Guide website, and is an Author-publisher of a Travel Guide Book series.

Website: | Twitter: @jayartale | Pinterest: jayartale

Blog: | Twitter: @rovingjay | Pinterest: rovingjay

“Being part of the ALLi team is a fabulous opportunity to use my love of social media and writing to support the creative process. My mission is to spread the word about the high-quality content available to the ALLi community, and foster an environment that helps authors of all levels achieve their self-publishing goals.” Jay On ALLi

Jay hosts our monthly Beginners’ Self-publishing Salon broadcast and podcast with Michael La Ronn

John Doppler | Services Watchdog, US Ambassador

John Doppler

John Doppler has an insatiable hunger for technology. A seasoned software developer, John’s quarter-century career in the tech industry comprises a smorgasbord of pursuits, including graphic design, game development, internet forensics, and digital publishing. He relishes helping authors turn new opportunities into their bread and butter.

John serves up humor, news, and resources to writers at Words on Words, and has been rumored to write biographies during lunch.

Website: | Twitter: @johndoppler

“ALLi represents the perfect fusion of knowledge, experience, and a supportive author community. Not one day goes by without useful information being shared among its members; not one day passes without my referring authors to the ALLi blog for answers. It’s an incomparable resource for both novice and expert authors.” John On ALLi

David Penny | Technical Manager

David Penny Headshot

David Penny returned to writing fiction after a break of almost 40 years during which he built a successful IT company. He is currently working on a 10 book historical mystery series set in Moorish Spain at the end of the 15th Century. The third Thomas Berrington mystery is due for release in 2016.

Website: | Twitter: @davidpenny_ | Facebook: David Penny Author

“Although I was traditionally published at the age of 24, when I returned to writing in my mid-fifties I wanted more freedom and control of my own destiny. I joined ALLi as an organization willing to encourage indie authors, to promote standards and offer help and advice.” David On ALLi

David hosts our monthly Members’ Self-Publishing Q&A broadcast and podcast with Debbie Young

Dan Holloway | Self-Publishing News Editor

Dan Holloway

Dan Holloway is a poet, novelist, journalist, editor and performer. Dan loves the writing and research process but comes into his own when given a microphone. He is the rabble rouser in chief of The New Libertines, who have been touring the UK’s festivals and fringes since 2011. In 2010, he won the international spoken prose show Literary Death Match and competed at the 2016 UK National Poetry Slam Final at the Royal Albert Hall. He also runs the editing and copywriting business Rogue Interrobang, working with academics and non-fiction writers. When Dan’s not doing writing things he runs ultramarathons and appears on cheesy TV game shows.

Website: | Twitter: @agnieszkasshoes | Facebook: Dan Holloway Writer

“It is a real honor to have been involved with ALLi since being a panelist at its launch. I love that ALLi is able to support self-publishers of all types, whatever their reason for taking control into their own hands. In a publishing world that struggles, time and again, to acknowledge and challenge its own homogeneity, ALLi stands for diversity and the fundamental principle that everyone deserves to be heard in their own voice.” Dan On ALLi

Michael La Ronn | Author Advocate and US Ambassador

Michael La Ronn is the author of over 30 science fiction & fantasy novels and author self-help books. To date, he has published over 1.5 million words of fiction and nonfiction.

Since publishing his first book in 2014, he has produced a prolific writing portfolio while raising a family and working a full-time job in the insurance industry.

Website: www.michaellaronn | Twitter: @michaellaronn

“When I started as an indie author, the Alli self-publishing advice was invaluable in helping me make smart decisions. It is now an honor to serve on the Alli team so that I can pay it forward and make a real difference in indie authors’ careers by giving them useful advice and encouraging them to be the best authors they can be.” Michael on ALLi
Michael hosts our monthly Beginners’ Self-publishing Salon broadcast and podcast with Jay Artale

Meet our Advisors