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About ALLi: The Alliance of Independent Authors

The Alliance of Independent Authors is ALLi, the Alliance of Independent Authors, is a non-profit professional association for authors who self-publish. ALLi is global and growing.

Affectionately known as ALLi pronouced ally, (“al-eye” not “ALLi-ee”), our mission is ethics and excellence in self-publishing. We have a global team of ambassadors and advisors, and provide independent authors with an extensive suite of benefits and bonuses.

ALLi is global. We have members on all seven continents, and our outreach campaigns, self-publishing services center, guidebooks, podcast and blog reach far and wide, and have had an impact at every level of the wider author community.

Origin

ALLi was founded by Orna Ross and her husband and co-director Philip Lynch at London Book Fair 2012, born out of Orna’s prior work as a poet and author, creativity facilitator, and literary agent, and Philip’s prior work as a company director at a large multinational.

Orna: Before going indie, I published fiction through Penguin, and non-fiction and poetry through smaller publishers, in the only way that was then available: by exclusive contract. I appreciated my publishers but a great contract was not the golden ticket I had thought it would be. I was particularly frustrated by having no input into marketing and reaching readers.

Where I saw books that were page-turning but thought-provoking explorations of histories, mysteries and the ties that bind, they saw what was then called “chick lit”. They made the book an instant bestseller… but at a price. 

How lucky we all are that there is now another way.

For my first attempt at self-publishing, I decided on a poetry chapbook. It would be shorter and easier than a novel and, I reasoned, as nobody bought poetry anyway, I could make all the mistakes I was undoubtedly going to make without too many people noticing. I was astonished when my little book started to sell. 

Soon I was getting my rights back from my publishers and earning far more money from books than I ever had before. I immediately loved being the creative director of my own books and business, gaining the creative freedom that can only be had through commercial control. 

I searched for a professional association to join but there wasn’t one with a focus on the two aspects of self-publishing were most important to me: excellence and ethics.

I had a heart and soul-searching night or two. I’d just been through a serious illness and time was precious. I had many books I wanted to write. Did I really want to do this? Turned out I did. When the coming generations would ask me where I was during this transformative period in publishing, I wanted to be able to say: Right at the heart of it, beating the drum for authors.

Then Philip said he was in too, which gave the organisation the business underpinnings it needed. We wanted it to be a nonprofit and he discovered the option of forming a  community interest company (CIC), which was the ideal structure. 

And so, at The London Book Fair 2012, ALLi, the Alliance of Independent Authors was born. And our enthusiasm for author-publishing, and our admiration for the innovative, dynamic, pioneering authors that make up ALLi’s membership, has only grown with each passing year.

Alliance of Independent Authors: About

Below are two bios to use when approaching organizations or for ALLi-related articles.

About ALLi, the Alliance of Independent Authors: In Brief

The Alliance of Independent Authors (ALLi) is the professional association for authors who self-publish. A global, nonprofit organization that brings together the world’s best indie authors, advisors, and services, ALLi offers contacts and campaigns, education and collaboration, benefits and bonuses — together with trusted guidance on how to self-publish well.

Join The Alliance of Independent Authors here: http://allianceindependentauthors.org/members/join

More About ALLi, the Alliance of Independent Authors

The Alliance of Independent Authors (ALLi) is the professional association for authors who self-publish. Rapidly growing, this global, nonprofit organization brings together the world’s best indie authors, advisors, and self-publishing services. ALLi offers contacts and campaigns, education and collaboration, benefits and bonuses — together with trusted guidance on how to self-publish well.

ALLi is global, headquartered in London, UK but with members all over the world, organized across seven key English-language territories. It runs a directory of approved services, a watchdog desk, a code of standards for authors and services, book promotion and rights selling opportunities for its members, alongside a growing range of resources for emerging and experienced self-publishers.

ALLi also widely champions the interests of author-publishers, through its campaigns and projects and director Orna Ross has been named “one of the 100 most influential people in publishing” (The Bookseller) for its advocacy, as the organization becomes an ever more established and credible force in global publishing.

Join The Alliance of Independent Authors here: http://allianceindependentauthors.org/members/join

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