Press & Media friends: Are you writing a story about the phenomenal rise of self-publishing? About the creativity and dynamism of indie authors? About how authors can best produce, distribute, market and promote books? About ethical or copyright issues in a rapidly changing publishing landscape? Or, perhaps, about the founding of ALLi in 2012; our founder Orna Ross, an indie author named “one of the 100 most influential people in publishing” by The Bookseller; our campaigns; online conference; and our plans for the future?
With an extensive global reach—we have members on all continents—and an aim to champion ethics and excellence in self-publishing, ALLi is the go-to voice for the most creative, dynamic and cutting-edge community of authors. – Orna Ross
The Alliance of Independent Authors (ALLi) is a global association of the world’s best authors and advisors. Rapidly growing, this global, nonprofit organisation brings together the world’s authors, advisors and vetted services, offering contacts and campaigns, education and collaboration — together with trusted guidance on how to self-publish well.
Our keywords are ethics and excellence in self-publishing.
Here you can find the latest news and press mentions about The Alliance of Independent Authors and The Indie Author Fringe (our 3 times a year online conference for Indie Authors who Self-Publish).
For interview requests, or any other press enquiries, please contact ALLi’s Press Officer
ALLi Code of Standards & Self-Publishing Advice
ALLi has a Code of Standards for both Partner and Author Members and a Watchdog Desk. We also run a Watchdog Desk, headed by John Doppler and Philip Lynch, which produces an annually updated guidebook to the best author services, ALLi best practices and the best self-publishing routes. We maintain an industry ratings guide that warns about substandard companies, to identify rogue services which overcharge, over-promise, under-deliver, or in any way exploit authors.
AskALLi is an umbrella campaign in which ALLi promise to answer any question anyone might have about self-publishing. The forums for this campaign are
- Member Advice Forum for Associate and Author Members (book editorial, book design, book production, book distribution, book marketing and promotion).
- Member Advice Forum for Professional Members (running an indie author business and selling rights)
- Monthly Member Q&A, where members submit questions in writing to be answered in Google Hangout by the ALLi team
- A Self-publishing Advice Center, our reach-out advice and education program, to the wider indie author community.
- A thrice-yearly free online author conference, Indie Author Fringe
- A weekly broadcast on YouTube and Libsyn, syndicated as a podcast to Overcast, Podcrucher, Stagefright, Pocketcasts, Stitcher, and iTunes which includes: a Monthly Member Q&A, a Beginners’ Self-Publishing Salon, and an Advanced Self-Publishing Salon.
ALLi Campaigns: Self-Publishing 3.0 (#selfpub3.0)
#selfpub3.0 encourages authors to ensure we have a diversity of earning streams through our own websites, which become the hub of our successful publishing and media enterprises. Income streams might include direct sales, subscription models, crowdsourced patronage, wide distribution models and other income streams like online teaching and affiliate income.
Our Ethical Author Campaign is code of standards that authors adhere to that shows their support of the “Putting the reader first” guiding principal. Authors display their adherence to the code by displaying our “I am an ethical author” badge on their websites.
Blockchain, the technology that underlies cryptocurrencies like Bitcoin, also has enormous implications for authors and publishers. So far, blockchain has attracted most interest as the system that underwrites digital currencies like Bitcoin but it is also likely to underwrite the next disruption in publishing, and likely in a way that will be even more disruptive than the digital revolution. ALLi have a committee doing an analysis of what is possible and drawing up a White Paper of recommendations.
ALLi runs an ongoing campaign to encourage and aid literary events, festivals, prizes, reviewers, booksellers and other interested parties to find ways to include self-publishing authors in their programs, events, listings and reviews. We are seeking signatures for a petition to show that it’s time for the method of publication to become irrelevant in literary curation.
ALLi is a Membership organization that has four grades of membership:
- Author Membership
For authors who have self-published a full-length book for adults (50,000+) or children or substantial collection of shorter works/poetry. Also for writers who have trade-published who are now preparing to author-publish.
- Professional Membership
For full-time author-publishers, earning their living through book sales. Professional Members have sold a minimum of 50,000 books in the past two years and applications are assessed.
- Partner Membership
For organisations offering necessary services to author-publishers. Partner Members range from sole trader, freelance editors and designers to large scale distributors like Amazon and Ingram.) All are vetted by our watchdog service.
- Associate/Student Membership
For creative writing, multimedia or publishing students with an interest in author-publishing; or a not-yet-published writer preparing a book for author-publication.
For More Membership Information:
- How To Get Your Self-Published Book Into Bookstores
- Opening Up To Indie Authors
- How To Choose A Self-Publishing Service
- How Authors Sell Publishing Rights
- How to Self-Publish a Book the Creative Way: An Indie Author’s Guide to Publishing for Pleasure and Profit
- Self-Publishing Shorts
For interview requests, or any other press enquiries, please contact Boni Wagner-Stafford at firstname.lastname@example.org.
Press & Communications Manager: Boni Wagner-Stafford
Key Voices in ALLi
Founder & Director: Orna Ross
Key Topics: Author-Publishing, ALLi, Rights & Contracts, International and Global Issues
ALLi Publications Manager & UK Ambassador: Debbie Young
Key Topics: Self-Publishing Advice, Open Up to Indie Authors Campaign, Authors4Bookstore Campaign
Watchdog & US Ambassador: John Doppler
Key Topics: Watchdog, Author Services
Self-Publishing News: Dan Holloway
Key Topics: Latest News, Author Conferences
Author Enterprise Advisor: Joanna Penn
Key Topics: Business & Money Matters For Authors
We also work closely with a network of global advisors. Visit our Advisors Page