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Media Kit


Press & Media friends: Are you writing a story about the phenomenal rise of self-publishing? About the creativity and dynamism of indie authors? About how authors can best produce, distribute, market and promote books? About ethical or copyright issues in a rapidly changing publishing landscape? Or, perhaps, about the founding of ALLi in 2012; our founder Orna Ross, an indie author named “one of the 100 most influential people in publishing” by The Bookseller; our campaigns; online conference; and our plans for the future?

With an extensive global reach—we have members on all continents—and an aim to champion ethics and excellence in self-publishing, ALLi is the go-to voice for the most creative, dynamic and cutting-edge community of authors. – Orna Ross

About ALLi

The Alliance of Independent Authors (ALLi) is a global association of the world’s best authors and advisors. Rapidly growing, this global, nonprofit organisation brings together the world’s authors, advisors and vetted services, offering contacts and campaigns, education and collaboration — together with trusted guidance on how to self-publish well.

Our keywords are ethics and excellence in self-publishing.

Our Press Mentions

Here you can find the latest news and press mentions about The Alliance of Independent Authors and The Indie Author Fringe (our 3 times a year online conference for Indie Authors who Self-Publish).

For interview requests, or any other press enquiries, please contact ALLi’s Press Officer

ALLi Code of Standards & Self-Publishing Advice

ALLi Code of Standards

ALLi has a Code of Standards for both Partner and Author Members and a Watchdog Desk. We also run a Watchdog Desk, headed by John Doppler and Philip Lynch, which produces an annually updated guidebook to the best author services, ALLi best practices and the best self-publishing routes. We maintain an industry ratings guide that warns about substandard companies, to identify rogue services which overcharge, over-promise, under-deliver, or in any way exploit authors.

ALLi Self-Publishing Advice

AskALLi is an umbrella campaign in which ALLi promise to answer any question anyone might have about self-publishing. The forums for this campaign are

  • Member Advice Forum for Associate and Author Members (book editorial, book design, book production, book distribution, book marketing and promotion).
  • Member Advice Forum for Professional Members (running an indie author business and selling rights)
  • Monthly Member Q&A, where members submit questions in writing to be answered in Google Hangout by the ALLi team
  • A Self-publishing Advice Center, our reach-out advice and education program, to the wider indie author community.
  • A thrice-yearly free online author conference, Indie Author Fringe
  • A weekly broadcast on YouTube and Libsyn, syndicated as a podcast to Overcast, Podcrucher, Stagefright, Pocketcasts, Stitcher, and iTunes which includes: a Monthly Member Q&A, a Beginners’ Self-Publishing Salon, and an Advanced Self-Publishing Salon.


ALLi Campaigns: Self-Publishing 3.0 (#selfpub3.0)

#selfpub3.0 encourages authors to ensure we have a diversity of earning streams through our own websites, which become the hub of our successful publishing and media enterprises. Income streams might include direct sales, subscription models, crowdsourced patronage, wide distribution models and other income streams like online teaching and affiliate income.

ALLi Campaigns: Ethical Author Campaign

Our Ethical Author Campaign is code of standards that authors adhere to that shows their support of the “Putting the reader first” guiding principal. Authors display their adherence to the code by displaying our “I am an ethical author” badge on their websites.

ALLi Campaigns: Blockchain for Books

Blockchain, the technology that underlies cryptocurrencies like Bitcoin, also has enormous implications for authors and publishers. So far, blockchain has attracted most interest as the system that underwrites digital currencies like Bitcoin but it is also likely to underwrite the next disruption in publishing, and likely in a way that will be even more disruptive than the digital revolution. ALLi have a committee doing an analysis of what is possible and drawing up a White Paper of recommendations.

ALLi Campaigns: Opening up to Indie Authors

ALLi runs an ongoing campaign to encourage and aid literary events, festivals, prizes, reviewers, booksellers and other interested parties to find ways to include self-publishing authors in their programs, events, listings and reviews. We are seeking signatures for a petition to show that it’s time for the method of publication to become irrelevant in literary curation.


ALLi Membership Types

ALLi is a Membership organization that has four grades of membership:

  • Author Membership
    For authors who have self-published a full-length book for adults (50,000+) or children or substantial collection of shorter works/poetry. Also for writers who have trade-published who are now preparing to author-publish.
  • Professional Membership
    For full-time author-publishers, earning their living through book sales. Professional Members have sold a minimum of 50,000 books in the past two years and applications are assessed.
  • Partner Membership
    For organisations offering necessary services to author-publishers. Partner Members range from sole trader, freelance editors and designers to large scale distributors like Amazon and Ingram.) All are vetted by our watchdog service.
  • Associate/Student Membership
    For creative writing, multimedia or publishing students with an interest in author-publishing; or a not-yet-published writer preparing a book for author-publication.

For More Membership Information:


  • How To Get Your Self-Published Book Into Bookstores
  • Opening Up To Indie Authors
  • How To Choose A Self-Publishing Service
  • How Authors Sell Publishing Rights
  • How to Self-Publish a Book the Creative Way: An Indie Author’s Guide to Publishing for Pleasure and Profit
  • Self-Publishing Shorts

Boni Wagner-Stafford

For interview requests, or any other press enquiries, please contact Boni Wagner-Stafford at

Press & Communications Manager: Boni Wagner-Stafford

ALLi Logos

Click the logo to download a complete pack of ALLi’s Logos in various sizes and formats.

Key Voices in ALLi


Founder & Director: Orna Ross

Key Topics: Author-Publishing, ALLi, Rights & Contracts, International and Global Issues

Debbie Young. Picture by Clint Randall

ALLi Publications Manager & UK Ambassador: Debbie Young

Key Topics: Self-Publishing Advice, Open Up to Indie Authors Campaign, Authors4Bookstore Campaign

John Doppler

John Doppler-Schiff

Watchdog & US Ambassador: John Doppler

Key Topics: Watchdog, Author Services


Dan Holloway

Self-Publishing News: Dan Holloway

Key Topics: Latest News, Author Conferences


Author Enterprise Advisor: Joanna Penn

Key Topics: Business & Money Matters For Authors


Other Advisors

We also work closely with a network of global advisors. Visit our Advisors Page