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Our Advisors

ALLi Advisors are publishing and self-publishing experts who offer trusted advice to our members.

1-Joanna-Penn

Joanna Penn

Author Enterprise Advisor

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“Indie author-publishing is empowerment for your creativity and expression.”

Joanna Penn is the New York Times and USA Today bestselling author of the ARKANE thriller series and the London Psychic series under J. F. Penn as well as inspirational non-fiction. Joanna is also an international speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She has published a series of self-publishing guides to help indie authors achieve their self-publishing goals, which includes the invaluable “How to Market a Book“.

Joanna hosts our monthly Advanced Self-publishing Salon broadcast and podcast with Orna Ross

Top Tip:
“Spend time getting to know yourself, your goals for your book, your author brand and your target audience so you can make the right decisions about publishing and marketing.”

2-Mark-Coker

Mark Coker

Distribution Advisor

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“The big publisher gatekeeper-as-curator is being replaced by readers, as it should be.

Mark founded Smashwords in 2008 to change the way books are published, marketed and sold. Smashwords has grown to become the leading ebook distributor serving indie authors, small presses and literary agents and The Wall Street Journal has named Mark one of the “Stars of Self-Publishing.” Mark is co-author along with his wife, Lesleyann, of Boob Tube, a novel that explores the behind-the-scenes world of daytime television soap operas.

It was Mark’s experience trying to get Boob Tube published that inspired him to start Smashwords. Mark is a long time angel investor and advisor to technology and media startups and a contributing columnist for the Huffington Post, where he writes about ebooks and the future of publishing.

Top Tip:
“Authors should distribute their books to as many retailers as possible.”

3-Joel-Friedlander

Joel Friedlander

Design Advisor

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“Self-publishing gives you an opportunity to change the world, one reader at a time, but you have to treat your work with the respect it deserves.

Joel is an award-winning book designer, a blogger, and the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish. Joel is the proprietor of Marin Bookworks in San Rafael, California, a publishing services company where he’s helped launch many self-publishers since 1994.

He also writes a popular blog on book design, book marketing and the future of the book at theBookDesigner.com and is the creator of the new online training course, The Self-Publishing Roadmap.

Top Tip:
Keep learning and don’t give up, book publishing is a marathon, not a sprint.”

4-Jane-Friedman

Jane Friedman

Publishing Advisor

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“Self-publishing is for those with entrepreneurial spirit.”

Jane is a former publishing & media exec who now teaches e-media full-time at the University of Cincinnati. She has spoken on writing, publishing, and the future of media at more than 200 events since 2001, including South by Southwest, BookExpo America, and the Association of Writers and Writing Programs.

Jane has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She’s the co-founder of The Hot Sheet, an essential publishing industry newsletter for authors

Top Tip:
“You’re ready to go indie if you understand that it’s like embarking on a new business venture.”

5-jim_kukral

Jim Kukral

Book Marketing Advisor

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“Self-publishing is freedom and opportunity for anyone who chooses to share their content and stories with the world.”

Jim Kukral is a 18-year Internet marketing professional who was named by Dun & Bradstreet as one of “The Most Influential Small Business People on Twitter.” Jim also serves as a Program Faculty Member for the University of San Francisco’s Internet Marketing Program where he teaches classes to students around the globe on the topics of Internet marketing, entrepreneurship and social media. In addition, SmallBizTrends.com chose Jim as one of 100 top small business influencers online.

Jim is also the founder AuthorMarketingClub.com, a popular community that provides book marketing tools and training for authors.

Jim on ALLi:
ALLi understands the opportunity for independent authors in today’s new publishing world.”

6-Mark-McGuinness

Mark McGuinness

Productivity Advisor

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“Self-publishing is for those with entrepreneurial spirit.”

Jane is a former publishing & media exec who now teaches e-media full-time at the University of Cincinnati. She has spoken on writing, publishing, and the future of media at more than 200 events since 2001, including South by Southwest, BookExpo America, and the Association of Writers and Writing Programs.

Jane has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She’s the co-founder of The Hot Sheet, an essential publishing industry newsletter for authors

Top Tip:
“You’re ready to go indie if you understand that it’s like embarking on a new business venture.”

7-Karen-Inglis

Karen Inglis

Children’s Publishing Advisor

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“There’s so much to learn with self-publishing, and it’s a process that is naturally empowering”

Karen Inglis is the author of The Secret Lake (8-11yrs), Eeek! The Runaway Alien (7-10 yrs), Henry Haynes and the Great Escape (6-8 yrs) and Ferdinand Fox’s Big Sleep (3-5 yrs). Ferdinand Fox’s Big Sleep is also available as an interactive book app and an enhanced eBook. Since first self-publishing in 2011 Karen has sold around 8,000 books – around a half in print. Her titles are stocked in independent bookshops and branches of Waterstones in southwest London. She regularly visits schools and has appeared as a speaker at a number of self-publishing events. If you’re a writer, also see her blog at selfpublishingadventures.com

Karen on ALLi:
“ALLi is the go-to organisation for any self-publisher”

8-Helen-Sedwick

Helen Sedwick

Legal Advisor

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“Self-publishing has made it possible for writers to control their work from inspiration to publication and beyond. Writers should take the time to understand licensing, the currency of the publishing industry. Any writer capable of mastering plot, characterization and story structure can learn the legalese to protect their rights and their wallets.”

When Helen Sedwick self-published her historical novel Coyote Winds, she found no legal guide to assist independent authors navigate the legal side of self-publishing.

So she used her 30 years of legal experience to cut through the legalese and write Self-Publisher’s Legal Handbook. Her goal is to keep writers out of court and at their desks.

Helen on ALLi:
“ALLi has assembled a formidable team of the leaders in independent publishing. I am excited by the opportunity to be one of them.”

9-Andrew-Bromley

Andrew Bromley

Academic Publishing Advisor

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“Independent publishing, whether developed by the individual author or via a collective, has the ability to revolutionise learning, breaking down the knowledge barriers of entry and bringing the educator closer to the learning as never before.”

Andy Bromley is the Marketing Manager at Ingram Content Group, the world’s largest distributor of physical and digitally published content. He has experience in Higher Education publishing, previously working for Pearson Education and Academic publishing with Cambridge University Press, whilst also having experience in schools and tertiary education when working as the Resource Development Manager for the exam board OCR, part of Cambridge Assessment. Andy has particular interests in the types of publishing that supports learning, both professional development and formal education.

Andrew on ALLi:
“The best thing about being a part of ALLi is their unique ability to share intelligence from the smartest minds in the industry. There isn’t a day that goes by where I do not learn something new from reading a blog post, a news thread or having a direct conversation with an ALLi member.”

10-ben_galley

Ben Galley

Crowdfunding Advisor

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“Self-Publishing is the best thing to happen to this industry since the printing press.”

Ben Galley is a young indie author and purveyor of dark fantasy from rainy old England, who isn’t shy about admitting that he still believes in dragons.

As well as being the author of the epic and gritty Emaneska Series, Ben also works hard as a self-publishing consultant, sharing his passion for writing and publishing with upcoming authors. His newest book: Shelf Help – The Pocket Guide to Self-Publishing, can tell you all you need to know about self-publishing. Ben is also the proud co-founder and director of indie-only eBook store Libiro, which can be found at Libiro.com.

When he’s not causing mischief for the local populace, Ben can be found being loquacious and attempting to be witty on Twitter, or at his website.

Ben on ALLi:
“The best thing about being part of ALLi is the close-knit, friendly and helpful community of authors.”

13-David-Vandagriff

David Vandagriff

Legal

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“Self-publishing is like the Emancipation Proclamation for authors so long as they watch out for those people and organizations who take advantage of the unwary.”

David Vandagriff is an intellectual property attorney who works with contracts – negotiating them, writing them, analyzing them and helping clients understand them. He has experience, including litigation experience, with a wide variety of contracts, including contracts with some of the largest technology companies and financial institutions in the world.

Currently, in addition to software licensing and general business contracts, David has a particular interest in the types of contracts authors have signed and may be asked to sign, including contracts with publishers and agents. David blogs about book contracts and other topics of interest to authors on The Passive Voice.

David’s top tip:
“Don’t sign anything you haven’t read and understood because whenever someone asks for your signature, they’re asking you to make a legally-binding commitment.”

Dalma Szentpály

Dalma Szentpály

Poetry Books Advisor

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Dalma Szentpály co-hosts the Self-Publishing Poetry salon. She works at PublishDrive as a self-publishing professional and has been a lifelong lover of poetry. A native Hungarian, she started learning about lyricism from poetry giants like Attila József and János Pilinszky but also recited brooding lines of verse from international poets like Pablo Neruda or Anna Ahmatova. In university, she fell in love with W.B. Yeats and Emily Dickinson and wrote her thesis about the “villanelle” form in Sylvia Plath’s poetry. As a university lecturer and an event manager at an independent bookstore in Budapest Dalma encouraged readers to re-engage with poetry. Check out her blog post about contemporary poetry trends.

Adam croft advisor

Adam Croft

Publishing Wide Advisor

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With almost two million books sold to date, Adam Croft is one of the most successful independently published authors in the world and one of the biggest selling authors of the past few years, having sold books in over 120 different countries. In February 2017, Only The Truth became a worldwide bestseller, reaching storewide number one at both Amazon US and Amazon UK, making it the bestselling book in the world at that moment in time. The same day, Amazon’s overall Author Rankings placed Adam as the world’s most widely read author, with J.K. Rowling in second place. In March 2018, Adam was conferred as an Honorary Doctor of Arts, the highest academic qualification in the UK, by the University of Bedfordshire in recognition of his services to literature.

Ethan-Ellenberg

Ethan Ellenberg

Literary Agent/Co-Founder of Royalty Reminder

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“Self Publishing is a challenging business. Stay focused on your writing and find a way to manage the business in a way that subordinates its demands to your real job—storyteller.”

Ethan Ellenberg is President of the New York based Ethan Ellenberg Literary Agency and has been working as an agent for more than 30 years. He is best known for his work in genre fiction of all kinds and represents a number of bestselling authors including John Scalzi, Dennis E. Taylor, Sharon Shinn, MaryJanice Davidson, Shelly Laurenston, Bertrice Small and others. He also represents top children’s talent including Caldecott winner Eric Rohmann, Golden Kite Award Winner Candace Fleming and the TD Canadian Children’s Literature Award winner Marthe Jocelyn.

He is the co-founder of Royalty Reminder, a web-based software application created for Authors to inventory and manage all their intellectual property.

Kristina-Stanley-157x157

Kristina Stanley

Story Editing Advisor

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“Writing a successful novel depends on your ability to edit, improve, and revise your work. Only when you master story editing, can you master storytelling.”

Combining her degree in computer mathematics with her success as a bestselling, award-winning author and fiction editor, Kristina Stanley is the creator and CEO of Fictionary – creative editing software for fiction writers and editors. She is a Fictionary Certified Story Coach.

Her novels include The Stone Mountain mystery series and Look the Other Way, and she’s the author of The Author’s Guide to Selling Book to Non-Bookstores. She’s a passionate guide-dog trainer and hiker.

Top Tip:

“To edit your own story, try editing someone else’s. You’ll be amazed at what you learn that you can apply to your own story.”

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