ALLi Advisors are publishing and author-publishing experts who offer trusted advice to our members.
Mark Coker Distribution
Joel Friedlander Design
Vanessa Fox O’Loughlin
Mark Coker | Book Distribution
Mark founded Smashwords in 2008 to change the way books are published, marketed and sold. Smashwords has grown to become the leading ebook distributor serving indie authors, small presses and literary agents and The Wall Street Journal has named Mark one of the “Stars of Self-Publishing.” Mark is co-author along with his wife, Lesleyann, of Boob Tube, a novel that explores the behind-the-scenes world of daytime television soap operas. It was Mark’s experience trying to get Boob Tube published that inspired him to start Smashwords. Mark is a long time angel investor and advisor to technology and media startups and a contributing columnist for the Huffington Post, where he writes about ebooks and the future of publishing.
“The big publisher gatekeeper-as-curator is being replaced by readers, as it should be.”
Mark On Self-Publishing
“Authors should distribute their books to as many retailers as possible.”
Mark’s Top Tip
Joel Friedlander | Book Design
Joel is an award-winning book designer, a blogger, and the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish. Joel is the proprietor of Marin Bookworks in San Rafael, California, a publishing services company where he’s helped launch many self-publishers since 1994. He also writes a popular blog on book design, book marketing and the future of the book at theBookDesigner.com and is the creator of the new online training course, The Self-Publishing Roadmap.
“Self-publishing gives you an opportunity to change the world, one reader at a time, but you have to treat your work with the respect it deserves.”
Joel On Self-Publishing
“Keep learning and don’t give up, book publishing is a marathon, not a sprint.”
Joel’s Top Tip
Jane Friedman | Digital Publishing
Jane is a former publishing & media exec who now teaches e-media full-time at the University of Cincinnati. She has spoken on writing, publishing, and the future of media at more than 200 events since 2001, including South by Southwest, BookExpo America, and the Association of Writers and Writing Programs. Visit her blog for writers at janefriedman.com.
“Self-publishing is for those with entrepreneurial spirit.”
Jane On Self-Publishing
“You’re ready to go indie if you understand that it’s like embarking on a new business venture.”
Jane’s Top Tip
Jim Kukral | Book Marketing
Jim Kukral is a 18-year Internet marketing professional who was named by Dun & Bradstreet as one of “The Most Influential Small Business People on Twitter.” Jim also serves as a Program Faculty Member for the University of San Francisco’s Internet Marketing Program where he teaches classes to students around the globe on the topics of Internet marketing, entrepreneurship and social media. In addition, SmallBizTrends.com chose Jim as one of 100 top small business influencers online. You can find out more about Jim, or pick up a copy of one of his books here jimkukral.com.
Jim is also the founder AuthorMarketingClub.com, a popular community that provides book marketing tools and training for authors.
“Self-publishing is freedom and opportunity for anyone who chooses to share their content and stories with the world.”
Jim On Self-Publishing
“ALLi understands the opportunity for independent authors in today’s new publishing world.”
Jim on ALLi
Mark McGuinness | Creative Coach
He is the author of Resilience: Facing Down Rejection and Criticism on the Road to Success and Motivation for Creative People (forthcoming in 2015), and a co-author of the 99U books Manage Your Day-to-Day and Maximize Your Potential.
“Self-publishing is just getting started.”
Mark On Self-Publishing
“Accept that promoting your work is part of the job. And bring your creativity to that part as much as to writing your books.”
Mark’s Top Tip
Vanessa Fox O’Loughlin | Ireland & Eurozone
Vanessa runs The Inkwell Group, Ireland’s leading and most comprehensive publishing consultancy, and is the founder of writing.ie the national Irish writing resources website with a global following. Working closely with Dublin UNESCO City of Literature on projects such as The National Emerging Writer Programme, Vanessa bridges the gap between new writers and publishing in all its forms, giving them all the options. As a literary scout she works with agents and publishers in Ireland and the UK and has been instrumental in launching the careers of many new authors, including writers who have gone on to be award winners and to hit the New York Times bestseller list.
Vanessa is the current chair of Irish PEN.
“Self Publishing puts writers in control. It is a unprecedented opportunity for all writers to see their work in print, whatever their aim or target reader.”
Vanessa On Self-Publishing
“Professional editing is crucial for all writers. Edit, Edit, Edit. This is your opportunity to shine, ensure your words are polished to a gleam.”
Vanessa’s Top Tip
Joanna Penn | Author Enterprise
Joanna Penn is the New York Times and USA Today bestselling author of the ARKANE thriller series and the London Psychic series under J. F. Penn as well as inspirational non-fiction. Joanna is also an international speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013.
“Indie author-publishing is empowerment for your creativity and expression.”
Joanna On Self-Publishing
“Spend time getting to know yourself, your goals for your book, your author brand and your target audience so you can make the right decisions about publishing and marketing.”
Joanna’s Top Tip
Victoria Strauss | Watchdog
Victoria is the author of eight novels for adults and young adults, including the /Stone/ duology and, most recently, /Passion Blue/, a historical fantasy for teens. She has written hundreds of book reviews for magazines and ezines, including SF Site, and her articles on writing have appeared in /Writer’s Digest/ and elsewhere. In 2006, she served as a judge for the World Fantasy Awards. An active member of the Science Fiction and Fantasy Writers of America, Victoria is co-founder, with Ann Crispin, of Writer Beware, a publishing industry watchdog group. She maintains the popular Writer Beware website (writerbeware.org), blog (accrispin.blogspot.com), and Facebook page (https://www.facebook.com/WriterBeware). She received the Service to SFWA Award in 2009 for her work with Writer Beware.
“Self-publishing is an increasingly viable alternative for new authors seeking an audience and established authors looking to bring older work back into circulation. As with any publishing option, it needs to be undertaken on the basis of knowledge, not hype.”
Victoria On Self-Publishing
“Learn about your chosen field before jumping into it. Knowledge is your greatest ally and your best defense. An educated author will not only be better able to make the right choices for writing goals but will more easily avoid the schemes and scams that infest the writing world.”
Victoria’s Top Tip
Rebecca Swift | Literary Values
Rebecca Swift is a biographer, poet, librettist and editor and Director of The Literary Consultancy (TLC). She has appeared at numerous literary festivals and panels talking about the relationship between writers and the publishing industry, and has taught poetry at West Dean College of Further Education, life-writing for the Hackney Music Development Trust and ‘Approaches to Publication’ for Skyros Writers’ Lab and TLC’s Literary Adventure holiday. She has written and reviewed for The Independent on Sunday and The Guardian.
“Self-publishing is is now an option for many more writers than ever before, giving writers the chance to find readers — in both likely and unlikely places. This ease of potentially global distribution is radicalising the publishing industry.”
Rebecca On Self-Publishing
“Don’t be over excited by the relative ease of distribution. Continue to think about producing the best book, doing all that is necessary to offer a book that is worthy of your reader. The question of who sets standards, and how literature is judged being opened up, is part of what is radical about digital publishing — but good writers and great writers will still have to put in a good deal of work to achieve their best. Think hard also about whether traditional forms, such as the novel, are necessarily the best for you to express what you want to express. The potential of ebooks to disseminate short form work is exciting, and often in writing, less is more.”
Rebecca’s Top Tip
David Vandagriff | Legal
David Vandagriff is an intellectual property attorney who works with contracts – negotiating them, writing them, analyzing them and helping clients understand them. He has experience, including litigation experience, with a wide variety of contracts, including contracts with some of the largest technology companies and financial institutions in the world. Currently, in addition to software licensing and general business contracts, David has a particular interest in the types of contracts authors have signed and may be asked to sign, including contracts with publishers and agents. David blog about book contracts and other topics of interest to authors on The Passive Voice — thepassivevoice.com.
“Self-publishing is like the Emancipation Proclamation for authors so long as they watch out for those people and organizations who take advantage of the unwary.”
David On Self-Publishing
“Don’t sign anything you haven’t read and understood because whenever someone asks for your signature, they’re asking you to make a legally-binding commitment.”
David’s Top Tip
S.R. Johannes | Young Adult
S.R. Johannes is the award-winning author of the Amazon bestselling teen wilderness thriller series, Untraceable, Uncontrollable and (forthcoming) Unstoppable. After earning an MBA and working in corporate America doing marketing for over 15 years, S.R. Johannes traded in her expensive suits, high heels, and corporate lingo for a family, flip-flops, and her love of writing. She organizes the highly successful indie author online conference, IndieRecon, and is a founder member of author co-operative, The Indelibles.
“Self publishing is not for everyone but it’s a wonderful option for those who want to have more control in the process.”
Shelley On Self-Publishing
“As you consider self publishing, first research the industry and understand what you are getting into.”
Shelley’s Top Tip
Tom Chalmers | Rights UK
Tom Chalmers set-up Legend Press in 2005, a book publisher focused predominantly on mainstream literary and commercial fiction, as well as publishing a small number of non-fiction titles. He has been shortlisted for UK Young Entrepreneur of the Year, UK Young Publisher of the Year, UK Young Publishing Entrepreneur of the Year, and longlisted for the Enterprising Young Brit Awards. In 2008, Chalmers acquired a further publishing company, Paperbooks Publishing, run from the same office, and at the start of 2010 launched Legend Business, a business book imprint. Legend Press has also launched successful self-publishing and writer workshops ventures, now separate companies New Generation Publishing and Write-Connections respectively. In 2011, Legend Press was shortlisted for Independent Publisher of the Year. In 2012, he launched new venture IPR License, the first global and digital a platform on which to list and license literary rights. Chalmers also speaks regularly on publishing and business and is an Enterprise Ambassador for the Prince’s Trust.
“There has never been a better time to be an independent author, although working through all the processes can be a minefield. ALLi is an important flag-bearer for indie authors and undertakes some great work in navigating and supporting authors through the self-publishing process.”
Tom On Self-Publishing
Rights Advisor US
Writing for Children
Ben Galley | Crowdfunding
Ben Galley is a young indie author and purveyor of dark fantasy from rainy old England, who isn’t shy about admitting that he still believes in dragons.
As well as being the author of the epic and gritty Emaneska Series, Ben also works hard as a self-publishing consultant, sharing his passion for writing and publishing with upcoming authors. His newest book: Shelf Help – The Pocket Guide to Self-Publishing, can tell you all you need to know about self-publishing. Ben is also the proud co-founder and director of indie-only eBook store Libiro, which can be found at Libiro.com.
When he’s not causing mischief for the local populace, Ben can be found being loquacious and attempting to be witty on Twitter (@BenGalley), or at his website www.bengalley.com.
“Self-Publishing is the best thing to happen to this industry since the printing press.”
Ben On Self-Publishing
“The best thing about being part of ALLi is the close-knit, friendly and helpful community of authors.”
Ben on ALLi
Seth Dellon | Rights US
Seth Dellon is the Director of Product Development for PubMatch (a joint venture between Publishers Weekly and Combined Book Exhibit), where he oversaw the creation of PubMatch since its inception, targeting and creating new functionality to serve PubMatch’s growing network, and helping it grow from simple communication network to a complete platform for those in the rights arena. Seth learned most about the international right arena from attending international book fairs and rights events with Combined Book Exhibit. Seth also holds the title of Director of Product Development at Combined Book Exhibit, where he helps usher in new products and initiatives for publishers and authors. Seth received his degree in creative writing from Hofstra University.
“Self-publishing is empowering!”
Seth On Self-Publishing
“I like working with ALLi because ALLi puts their members first!”
Seth on ALLi
Karen Inglis | Children’s Books
Karen Inglis is the author of The Secret Lake (8-11yrs), Eeek! The Runaway Alien (7-10 yrs), Henry Haynes and the Great Escape (6-8 yrs) and Ferdinand Fox’s Big Sleep (3-5 yrs). Ferdinand Fox’s Big Sleep is also available as an interactive book app and an enhanced eBook. Since first self-publishing in 2011 Karen has sold around 8,000 books – around a half in print. Her titles are stocked in independent bookshops and branches of Waterstones in southwest London. She regularly visits schools and has appeared as a speaker at a number of self-publishing events. If you’re a writer, also see her blog at selfpublishingadventures.com
“There’s so much to learn with self-publishing, and it’s a process that is naturally empowering”
Karen On Self-Publishing
“ALLi is the go-to organisation for any self-publisher”
Karen on ALLi
Helen Sedwick | Legal
When Helen Sedwick self-published her historical novel Coyote Winds, she found no legal guide to assist independent authors navigate the legal side of self-publishing. So she used her 30 years of legal experience to cut through the legalese and write Self-Publisher’s Legal Handbook. Her goal is to keep writers out of court and at their desks.
“Self-publishing has made it possible for writers to control their work from inspiration to publication and beyond. Writers should take the time to understand licensing, the currency of the publishing industry. Any writer capable of mastering plot, characterization and story structure can learn the legalese to protect their rights and their wallets.”
Helen On Self-Publishing
“ALLi has assembled a formidable team of the leaders in independent publishing. I am excited by the opportunity to be one of them.”
Helen on ALLi
CJ Lyons | US Advisor
New York Times and USA Today bestselling author of twenty-seven novels, former pediatric ER doctor CJ Lyons has lived the life she writes about in her cutting edge Thrillers with Heart. Winner of the International Thriller Writers’ coveted Thriller Award, CJ has been called a “master within the genre” (Pittsburgh Magazine) and her work has been praised as “breathtakingly fast-paced” and “riveting” (Publishers Weekly) with “characters with beating hearts and three dimensions” (Newsday).
“Self-publishing is…exciting, challenging, and one of the best ways possible to take control of your writing career.”
CJ On Self-Publishing
“Why do I enjoy working with ALLi? Because they represent the future of publishing, filled with forward thinking, innovative ideas, and comradeship.”
CJ on ALLi
Andrew Bromley | Academic/Education Publishing
Andy Bromley is the Marketing Manager at Ingram Content Group, the world’s largest distributor of physical and digitally published content. He has experience in Higher Education publishing, previously working for Pearson Education and Academic publishing with Cambridge University Press, whilst also having experience in schools and tertiary education when working as the Resource Development Manager for the exam board OCR, part of Cambridge Assessment. Andy has particular interests in the types of publishing that supports learning, both professional development and formal education.
“Independent publishing, whether developed by the individual author or via a collective, has the ability to revolutionise learning, breaking down the knowledge barriers of entry and bringing the educator closer to the learning as never before.”
Andrew On Self-Publishing
“Why do I enjoy working with ALLi? The best thing about being a part of ALLi is their unique ability to share intelligence from the smartest minds in the industry. There isn’t a day that goes by where I do not learn something new from reading a blog post, a news thread or having a direct conversation with an ALLi member.
Andrew on ALLi