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Ask ALLi & FAQ

Ask ALLi from the Alliance of Independent Authors

Director Orna Ross & Enterprise Advisor, Joanna Penn
Director Orna Ross & Enterprise Advisor, Joanna Penn
Ask ALLi is an umbrella campaign in which we promise to answer any question anyone might have about self-publishing.

Among other initiatives, Ask ALLi includes:

  • Our monthly Member Q&A where Orna Ross, Director of ALLi, answers our members’ questions live on YouTube, with a guest self-publishing expert.
  • Our closed Ask ALLi Member Forums in which our members help and advise each other.
  • Our Self-Publishing Salon on the last Tuesday of each month, where Orna Ross and Joanna Penn, ALLi’s Enterprise Advisor, discuss the latest tools and trends and how they’re currently publishing their work.
  • At ALLi, we pride ourselves on being able to answer any self-publishing question, in being careful to distinguish between fact and opinion, in rejecting speculation in favor of what has been tried and tested by thousands of author members and subscribers.

    Ask ALLi offers advice you can trust.

    Below find some FAQs specifically about what it means to be indie that authors considering self-publishing often ask.

    And if you’re a member, you can submit any self-publishing query here.


    What is an independent author?

    At ALLi, “independent” is an inclusive description and always relative (everyone needs support to write and publish well). Some of our members are fiercely indie-spirited, as DIY as it’s possible to be. Others are happy to collaborate with a publisher where that seems advantageous, some working with paid publishing services, others with trade publishers.

    So what marks out an indie from other authors? The Alliance allows that you are an independent author if:

    • You have self-published at least one book.
    • You see yourself as the creative director of your books, from conception to completion through publishing and beyond.
    • You expect that status as creative director to be acknowledged in any partnership your negotiate, whether a paid author-service, or in a deal with trade-publisher or agent e.g. if you have an established author platform, you should receive a higher royalty rate and advance than an author who does not.
    • You recognise that you are central to a revolutionary shift in publishing which needs to move from seeing the author purely as a resource (in the new parlance ‘content provider’) to respecting the author as a creative director, with much to offer — and be rewarded for — in each step of the publishing process.
    • You are proud of your indie status and carry that self-respect into all your ventures, negotiations and collaborations for your own benefit and to benefit all writers.