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Media Release: ALLi Launches First Rights Program for Indie Authors

ALLi media releaseALLi Launches First Rights Program for Indie Authors

Opening Up the Rights Industry Through Education and Coaching

FOR IMMEDIATE RELEASE Tuesday, September 17, 2019, London, UK: The Alliance of Independent Authors (ALLi), the global non-profit association for self-publishing authors, has announced an Indie Authors Rights Program, a move which will begin to change the fact that translation rights is an area dominated by trade publishing.
“The Indie Authors Publishing Rights Program aims to open up the rights industry to indie authors through a publicly-accessible education and coaching program,” said Orna Ross, founder and director of ALLi, speaking at Digital Book World 2019 in Nashville. “The aim is to help a group of indie authors get ready to properly pitch translation rights at London Book Fair 2020, with the hope those meetings and potential deals lead to the sale of translation rights.”

Sessions will be posted on YouTube and on the Self-Publishing Advice blog so that other indie authors can follow along and learn. The rights panel is comprised of:


  • Jon Malinowski, president, Combined Book Exhibit / founder and managing partner Pubmatch
  • Ethan Ellenberg, of the Ethan Ellenberg Literary Agency and founder of Royalty Reminder.
  • Judith Anderle, Chief Marketing Officer of LMBPN®


  • Orna Ross is an award-winning novelist and poet and Director of the Alliance of Independent Authors
  • Sacha Black is a fiction and non-fiction indie author, Manager of the #AskALLi Self-Publishing Advice conference and blog. Sacha also writes advice guides for authors.
  • Michael Anderle, president of LMBPN® and a multi-genre bestselling author on Amazon and founder of the popular indie author group 20BooksTo50K.
  • Barry Hutchison, a former trade-published author-turned indie who has written childrens’ books (under a pen name), a comedy sci-fi series which has sold more than a quarter of a million eBook copies worldwide, and in 2019 began publishing bestselling crime thrillers.
  • Dakota and Danielle Krout run Mountaindale Press, which focuses on LitRPG and GameLit titles, drawing on Dakota's experience in the military to create vast terrains and intricate systems in his bestselling books.
  • Skye MacKinnon, a USA Today & international bestselling author, writes books that feature strong heroines, fantastical Scottish settings and a dash of mythology. She also writes magical books for children and young adults as Isla Wynter.
  • Joe Cawley is an award-winning travel writer and best-selling author of five books. His first memoir, More Ketchup than Salsa: Confessions of a Tenerife Barman was voted ‘Best Travel Narrative of 2007’ by the British Guild of Travel Writers.

ALLi’s panel of authors and experts will meet once a month between now and the London Book Fair in March 2020 for these video-recorded coaching sessions. Between sessions, the authors will work independently to prepare their rights guides, pitching materials and proposals, and to set up meetings.

“Selling translations, TV& film and other such rights is always a challenge for authors,” said Ross. “Yet we know there are many rights buyers all over the world who are interested in author-published books right now. We hope this program will allow our members to take hold of the international rights scene in a new way, to reach out to agents, publishers and other rights buyers abroad, have a coherent rights guide, and be part of ALLi’s push to get rights buyers’ attention for our members.”

“We look forward to working together as a team with the ultimate goal to share the information and learnings and help indie authors navigate the rights arena,” said Judith Anderle of LMBPN®.

“It’s a tremendously challenging area so I’m happy to share my knowledge,” said Ethan Ellenberg. “We want all authors to have lifetime author income, to inventory everything they’ve ever created, and to be able to monetize and manage it.”

“I’m hoping Pubmatch can help indie authors sell more rights globally by working with them in creating those rights in territories and languages around the world,” said Pubmatch’s Jon Malinowski.

ALLi’s arrangement with PubMatch includes significant discounts for members and the service gives ALLi a rights catalogue of all ALLi members’ books, which is taken by the organization to book fairs and other events.

About ALLi

The Alliance of Independent Authors (ALLi) is the only global, non-profit association for self-publishing writers. ALLi aims to foster excellence and ethics in self-publishing; to support authors in the making and selling of their books; and to advocate for author independence through publishing skills, creative entrepreneurship and digital business development.

 Quick Facts

  • More than 10 percent of ALLi’s global membership have sold more than 50,000 books.
  • Independent authors choose to self-publish to retain creative control, generate higher royalties, and maximize their earning potential.
  • Indie authors distribute, sell, and market their books globally, not in a single country.
  • Indie authors are entrepreneurial minded, invested in the success of their author careers, creative directors of their author and publishing businesses, hiring others to help them with things like editing, proofreading, cover and interior design, marketing and promotion.

 Learn More



Media Contact:

Boni Wagner-Stafford

ALLi Communications & Media Manager

Phone: 1-833-228-8467


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