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21 Reasons to Join ALLi

21 Reasons to join the Alliance of Independent AuthorsOrna Ross

You gain a host of personal, professional and practical benefits when you join ALLi.

From our advisory team, legal, contract and business advice, speaking, blog and podcast opportunities, self-publishing resources, and much more.
For further details on the benefits that most interest you, click the + sign below.

And if you have something you think we should be doing and aren’t, write and let us know.

Trusted Self-Publishing Advice

The problem with self-publishing, especially when starting out, is not a lack of information but too much information. So much myth and misinformation too. We are the only non-profit professional association for self-publishing authors. We deliver only best practice advice. Opinion is clearly marked as such. Research and objectivity are prized. ALLi members know they can trust the advice they receive from our advisors.

Worldclass Advisors

In addition to our Director, Orna Ross and team–Boni Wagner-Stafford, Sacha Black, John Doppler, we have a team of outside advisors including Mark Coker, Head of Smashwords, Joel Friedlander, publishing analyst and consultant, Jane Friedman, author activist and marketer supremo David Gaughran, enterprise advisor Joanna Penn, watchdog Victoria Strauss and many more. Our advisor network is simply the best in the self-publishing world and all are incredibly supportive of our members and the wider indie author community.

Your Questions Answered

Everybody self-publishes differently. We offer a number of opportunities to have your particular questions directly answered, including a monthly online Member Q&A on Facebook Live, closed member forums and email advice and guidance.

Legal and Business Advice

We are not lawyers but we offer general business and legal advice to our members, through downloads, templates and guidebooks. We also offer contract advice.

Panel of Pro-Indie Rights Agents

We direct our Author and Authorpreneur Members to a list of vetted literary agents. All are pro-indie, won’t tie you to exclusivity, and have sold rights for our members.

Member Profile & Books Listing

Be listed in our searchable ‘Find An Indie Author’ member database, trawled by literary festivals, event organizers, journalists, publishers, literary agents, self-publishing platforms and anyone who wants access to successful self-publishers.

Networking & Contacts

Benefit from ALLi’s growing reputation, contacts and connections with publishing and self-publishing experts. ALLi connects with book fairs, booksellers, distributors, literary festivals, self-publishing services and rights managers on your behalf and take your books and services with us wherever we go in our directories and databases. We also offer support from, and close connection to, Amazon KDP, Apple Books, Draft2Digital, IngramSpark, Kobo, PublishDrive, Smashwords and StreetLib.

Self-Publishing Services Watchdog

We offer independent evaluation of self-publishing services through our Watchdog Desk, headed up by John Doppler. We also have a vetted Partner Membership for those offering approved services. Our Partners range from sole trading freelance designers and editors to large players like Amazon KDP and Apple iBooks.

Approved Services Database & Directory

Searchable database of our Partner Members: self-publishing services, companies and individuals who offer good resources, vetted and approved. And an annual Directory is produced from this listing.

Creative Collaborations

Creative collaboration is what we’re all about. Author and Partner Members benefit from knowing and working with each other. Author Members cross-promote, share book launches and events, and even stike co-writing arrangments.

Affiliate Programme

Get paid to belong. Every member can be an ALLi affiliate. If you get an author friend to join, we will refund you 30% of their membership fee. Lots of our members find membership pays more than it costs

Global Connections & Promotion

ALLi has presence on Facebook, Twitter, Pinterest, Goodreads, PaperLi, YouTube and Google+, as well as a searchable member database with book profiles

Speaking and Feature Opportunities

Only members can write for our popular blog, present at our online conference, be interviewed in our Inspirational Indie Author podcast.

Self-Publishing Guides

Free to our members: Successful Self-Publishing series plus a growing library of downloadable guides on various aspects of author-publishing. Updated regularly, packed with solid information and based on real-life member case histories.

Self-Publishing Resources

Quarterly member magazine, monthly members’ Q&A, weekly podcast and newsletter. Annual directory of vetted author services. And more.

Member Forums

Our Member forum is consistently cited as one of our most favored benefits. A safe space to ask questions and get answers, learn and give back, receive motivation and support and harness the wisdom of our knowledgable global group of authors and advisors. Our Authorpreneur Members also have a business focus group.


We promote the interests of indie authors within the literary, self-publishing and trade-publishing industries. Through ALLi’s strength in numbers, you have clout. Your voice is heard.

Our ongoing campaign, Open Up To Indie Authors, encourages and aids literary events, festivals, book prizes, reviewers, booksellers and other interested parties to find ways to include self-publishing authors. This includes a guidebook of the same name and a petition to raise awareness. Our Self-Publishing 3.0 campaign empowers authors to run their own successful, sustainable and scalable author businesses, through their own websites.

Upholding Ethics & Excellence in Self-Publishing

Our Ethical Author and Ethical Services campaigns and our Code of Standards for author and partner members aim to promote ethics and excellence in author publishing.

Member Discounts & Deals

Great discounts with self-publishing services, printers, designers, editors, proofreaders, PR and marketing agencies, rights managers and also for key literary and publishing events like London Book Fair and Digital Book World. Save on your subscription fee many times over.

Quarterly Member Magazine

The Indie Author (or TIA as she is affectionately known in these parts) is our quartery member magazine, packed with information, advice, news and views and interviews with our members.

Nonprofit: Giving Back

We’re not just an organization, we’re part of a movement and all our profits are reinvested in our organization, for the benefit of our members and the wider indie community. Join us to help yourself, but also to help our work and further this exciting transformation in how books are written, published and read.

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